On-page optimization is an important technique not only for better rankings, but also for a successful internet marketing campaign. If your website properly optimized by search engine, then it increases the traffic and rank of website in natural search engine. Search engine gets smarter day by day. For the promotion of website, the only quality content is not enough, along with all aspects, on page optimization plays a very important role. To start the promotion of a website, it’s one of the initial steps. In search engine optimization, on-page optimization refers to factors that have an effect on Web site or Web page listing in order to improve its position in the search rankings. In the activities of On page optimization, we analyze internal links, meta information, page content, HTML coding, keyword density, analytic setup etc. in order to develop better on page SEO.