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Boost Ads Viewership and Conversions

Effectively market your brand and reach millions of potential customers on the world’s second-largest search engine, only next to Google – YouTube.

Thrive Internet Marketing Agency’s YouTube Advertising services help you tap into a massive audience with highly targeted ads, expertly managed campaigns and data-driven strategies.

Viewers are twice as likely to make purchases based on what they see on YouTube, with over 70% stating that the platform increases their awareness of new brands.

YouTube Advertising services utilize this massive potential by placing targeted ads in front of relevant audiences.

YouTube Ads are video promotions that appear on the channel’s website, app and Google Display Network (GDN) – a network of over two million websites and apps where ads can be placed.

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Google-owned YouTube Ads employ the highly targeted approach of Google Ads but with the added power of video.

With millions of active users and over one billion hours of videos watched daily, YouTube is a goldmine for advertisers. However, creating effective ads and managing campaigns requires expertise, resources and time.

Need help with piquing the interest of potential customers?

Our YouTube advertising services can help siphon traffic toward your channel and increase conversions.

From campaign setup to bid management, Thrive’s YouTube marketing agency delivers results through data-driven campaigns and creative executions.

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A Guide to Advertising on YouTube

YouTube is the preferred platform for viewers, being four times more likely to be used when searching for information about a brand, product or service than other platforms.
Here’s everything you need to know about YouTube video advertising:

What Are YouTube Ads?

YouTube ads are promotional videos that run before, during or after other videos on the platform. They are managed through Google Ads, which means advertisers can access the same data and targeting options as Google Ads.

YouTube advertising targets viewers based on their Google search histories and YouTube viewing habits. This allows brands to showcase video promotions alongside relevant content that millions of users actively engage with for entertainment or education.

Some YouTube ads are pay-per-view (PPV), charged when a viewer watches a few seconds of the ad or interacts with it, while others are pay-per-click (PPC) charged when a viewer clicks on the ad.

Types of YouTube Video Advertising

YouTube’s ad formats offer different positioning and length options to meet your business goals. See the types of YouTube video ads you can leverage based on your brand goals:

Skippable In-Stream Video Ads

These are pre-roll ads that appear before, during or after a video and can be skipped after 5 seconds. They appear on YouTube watch pages and the websites and apps of Google video partners.

Non-Skippable In-Stream Video Ads

These ads cannot be skipped and must be watched before the viewer can access the main video content. They run for 30 seconds or less and appear on YouTube watch pages and partner sites.

In-Feed Video Ads

In-feed video ads feature a thumbnail image and accompanying text. The size and appearance of the ad may vary depending on its placement, but they always encourage viewers to click and watch the video. Once clicked, the video plays on either the YouTube watch page or the channel homepage.

Bumper Ads

Bumper ads are short, memorable videos that cannot be skipped, lasting six seconds or less. They appear before, during or after other YouTube videos as well as on the websites and apps of Google video partners.

Overlay Ads

Overlay ads appear semi-transparently at the bottom of a video and can be closed by the viewer. They can include images, text or rich media content and are only accessible on desktop devices.

Masthead Ads

The Masthead ad on the desktop features a silent autoplay video at the top of the YouTube Home feed for up to 30 seconds. It can be in widescreen or 16:9 aspect ratio format, with an info panel on the right using assets from your channel.

What Targeting Options Are Available for YouTube Ads?

In addition to different ad formats, YouTube advertising offers various targeting capabilities for marketers.

Demographic Targeting

Target users based on demographics such as age, income, location, gender, parental status, job and more. With interest-based targeting, brands can reach users who have shown interest in specific topics, videos or channels.

Affinity Audiences

Target consumers who visit websites related to your product or service, engage with YouTube content related to your industry or watch specific types of videos.

Custom Intent Audiences

Reach YouTube audiences interested in your offerings by creating custom intent audiences based on search queries and keywords they use.

Lookalike Audiences

Use first-party data on YouTube Advertising to target individuals similar to those in your marketing or email lists. Share your list with a YouTube ads agency to reach similar audiences and showcase your ads effectively.

Website Retargeting

This targeting option allows marketers to show ads to users who have previously visited their website or taken a specific action. Using cookies, brands can track user behavior and target them with relevant ads.

YouTube Remarketing

Show ads to users who have previously interacted with your brand on YouTube. This could include viewers who have watched or engaged with your videos, subscribed to your channel or visited your page.

Customer Match/CRM Lists

Upload a list of email addresses or phone numbers and target those users on YouTube. This targeting option is also useful for retargeting customers based on their previous interactions with your brand.

TrueView for Shopping Ads

TrueView is an in-stream ad designed for eCommerce businesses. It allows marketers to showcase their products or services within the video ad and drive viewers directly to the product page for purchase.

Why Your Business Needs YouTube Ad Management

Close More Sales and Boost Brand Awareness

Over 5 billion videos are consumed on YouTube’s platform daily, making it a powerful tool for content distribution. The ease of sharing videos allows users to engage with their friends and family, creating opportunities for businesses to reach interested leads and grow their customer base.

Moreover, videos have proven to be an effective way of engaging audiences and delivering information. In fact, 81% of businesses use video as a marketing tool, with 69% claiming that video has boosted their sales.

YouTube marketing services also offer the following benefits:

Cost-Efficient

The average cost-per-view for video ads on YouTube is around $0.10-$0.030, which is relatively lower than Google Ads’ $0.79 for search ads. Save more on ad spend by partnering with a leading YouTube ads agency. These agencies provide bid management and targeting optimization services to help you effectively reach your desired audience at a reduced cost.

Laser-Focused Targeting

Never miss your target market and waste ad spending with YouTube’s precise targeting options. A YouTube marketing agency can help you target users based on demographics, contextual targeting, behavioral interests and lookalike audiences. Tapping into the right target market ensures a higher conversion rate, impacting your ROI.

In-Depth Reports

Get real-time insights into your impressions, views and clicks in one convenient dashboard. A YouTube marketing company translates these reports into valuable insights and recommendations, helping you make informed decisions for your next YouTube Ad campaigns. Ongoing monitoring and optimization ensure campaigns perform at their best.

High Flexibility

YouTube offers many formats and types of advertising. Engage consumers with funny videos, share testimonials, incorporate surveys, post expert content and more. You can change the setting of your targeting anytime, but to access its full benefits, consider partnering with a top YouTube advertising agency for better results.

Amazing Digital Reach

There are over 2 billion logged-in users on YouTube, with 21.41% of traffic coming from the U.S. The platform reaches more 18-34 and 18-49-year-olds than any cable network in the U.S. This number makes YouTube an indispensable tool for businesses looking to reach a larger audience.

Google Integration

Synchronize your YouTube advertising efforts with Google’s suite of marketing tools. This integration allows you to reach users across multiple platforms, including Google Search and Display Network, Gmail and YouTube. This multi-channel approach allows brands to build a cohesive and unified presence across multiple points.

Why Choose Digicrow for Your YouTube Advertising

Leverage the Expertise and Experience of Google-Certified Experts

Digicrow Internet Marketing Agency is a full-service YouTube marketing agency with over 16 years of experience. We bring together a team of experts in video production, targeting and optimization to deliver outstanding results for our clients.

Partner with our YouTube advertising experts to benefit from :

Why Us ?

Expertise & Experience
With over 10 years of industry experience, our team leverages proven strategies to help you achieve measurable results.
Customized Solutions
We craft personalized strategies to match your unique goals and business requirements.
Results-Driven Approach
Our focus on ROI ensures that your marketing budget is utilized effectively for maximum impact.
Transparency & Trust
We prioritize honesty, clear communication, and data-driven insights, ensuring you’re always informed and confident in our approach.
Partner with DigiCrow to elevate your brand’s digital presence and achieve sustainable growth.
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