Podcast marketing is a digital strategy where brands use podcast content to build authority, trust, and long-term audience relationships. It involves creating or sponsoring podcasts to share insights, stories, interviews, and valuable discussions that position the brand as an industry leader.

Podcast marketing is rapidly growing in Patna, especially among institutions and professionals who want to build long-term credibility. Through strategic conversations and smart distribution, podcasts help brands move beyond ads and create meaningful impact.