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Expert Lead Generation That Fills Your Sales Pipeline With High-Intent Prospects

Usher in a wave of qualified leads and grow your sales pipeline with Thrive Internet Marketing Agency’s multi-channel approach to lead generation.

Using strategic campaigns and constant optimization, our lead generation strategists assist enterprises and scaling businesses in building their sales funnel and nurturing leads into paying customers.

Why invest in lead generation?

To make a sale or generate a conversion, businesses need leads – prospects who have shown interest in their products or services.

Lead generation then attracts high-quality leads and nurtures them to turn them into paying customers.

Despite lead generation being a top priority for 50% of marketers, 68% of business-to-business (B2B) companies fail to acquire quality leads, with 88% saying they are only somewhat satisfied with their current process.

So, how can you turn the number of leads you have into the sales results you need? Consider outsourced lead generation services from Thrive Internet Marketing Agency.

At Thrive, we find the best lead generation channels for your business and tailor marketing strategies and sales pitches to match prospect needs.

By combining inbound and outbound lead generation services, we help you attract and convert prospects interested in your offerings.

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Inbound vs. Outbound Lead Generation Services

Knowing the best lead generation services for your business type is the foundation of a successful campaign.

Inbound Lead Generation Services

Inbound lead generation focuses on attracting leads through these major strategies, including content marketing, social media engagement and search engine optimization (SEO). These leads are typically higher in quality as they have shown a degree of interest in what you’re offering by seeking it out.

The primary objective of inbound lead generation campaigns is to provide assistance rather than engage in direct selling.

By providing valuable content, you encourage prospects to reach out for information on your offerings, purchase or request a demo.

Outbound Lead Generation Services

Outbound lead generation involves proactively reaching out to potential leads through advertising, cold calling or email marketing, even if they haven’t shown interest yet.

Hence, why people refer to it as interruption marketing – because you’re interrupting their day to grab their attention.

While outbound marketing may seem intrusive, it allows brands to reach out directly to key decision-makers and boost conversions in a shorter time frame.

Most outbound tactics involve paid delivery, which often adds costs and shifts focus towards selling rather than assisting or educating.

So, which is right for your business? Inbound tactics have been shown to cost around 60% less than outbound tactics, and 80% of business decision-makers say they prefer to learn about a brand through content rather than ads. But an outbound approach also has its edge – faster results.

If you need help determining the best lead generation services for your company, Thrive’s team can help. Contact us today to discuss your specific lead generation needs and receive a free proposal.

The Different Types of Leads You Can Attract for Improved Conversions

Catering to different leads is essential in generating a steady stream of qualified prospects for your business. To achieve this, you must first understand the different lead types and how to attract them.

Marketing-Qualified Lead (MQL)

A marketing-qualified lead is a potential customer who has shown interest in your products or services through their actions, such as subscribing to your email list or downloading a free resource from your website. MQLs are typically at the top of the sales funnel and have yet to be vetted by sales.

Sales-Qualified Lead (SQL)

Then there is the sales-qualified lead, a potential customer vetted by the sales team and deemed ready to purchase. SQLs have shown strong interest in your offerings and are typically in the middle or bottom of the sales funnel.

Product-Qualified Lead (PQL)

After a potential customer has tried your product or service and had a positive experience, they become a product-qualified lead. PQLs have already experienced the value of your offerings and are more likely to convert into paying customers.

Service-Qualified Lead

Finally, there is the service-qualified lead, which applies to businesses that offer ongoing services or subscriptions. These leads have signed up for a trial or demo and are interested in continuing to use your services. Often, they just need a little extra push to become paying customers.

Remember, not all leads are created equal. Filtering and prioritizing leads based on their type and role in the sales funnel can help you focus your efforts and resources. One way to do this is through lead scoring, which tells you how likely a lead is to convert based on their behavior and engagement with your brand.

How To Use Lead Scoring for Tracking the Best Leads

Lead scoring is a method businesses use to rank and track potential customers based on their level of interest, engagement and fit with the company’s ideal customer profile.

Numerical values or scores are assigned to different actions and behaviors exhibited by visitors, such as site visits, email opens and form submissions.

A lead who scores high on the lead scoring system is considered a “hot” lead and should be prioritized for follow-up by the sales team. Conversely, leads with lower scores may require further marketing efforts to move them through the sales funnel.

Here are the different lead-scoring models you can use to track the best leads:

Demographic Scoring
This model assigns points based on demographic information, such as job title or company size. It helps determine a lead’s fit with your target audience and ideal customer profile.
Behavioral Scoring
Behavior-based lead scoring measures a lead’s engagement with your brand and assigns points for actions, such as website visits, email clicks and social media interactions. The more engaged a lead is, the higher their score.
Predictive Scoring
Predictive scoring uses data and algorithms to predict a lead’s likelihood of converting based on their behavior, interests and similarities with your existing customers. This model is useful for identifying high-value leads that may have otherwise been overlooked.
Combined Scoring
Many businesses use a combination of demographic, behavioral and predictive scoring to get a more comprehensive understanding of their leads. This approach allows for a more accurate lead qualification and prioritization process.

Thrive utilizes advanced lead-scoring techniques to pinpoint high-value leads. With our lead generation services, you can focus on the most promising leads for increased conversions.

Let’s Talk About Lead Nurturing

You’ve generated leads, but what’s next? It’s one thing to get leads into your sales pipeline, and it’s another thing to keep them moving forward.

Lead nurturing engages your target audience, provides relevant information, supports their needs and creates a delightful experience throughout the buyer’s journey. This tactic increases your chances of closing deals as nurtured leads tend to make larger purchases since they feel confident in their decision.

A successful lead nurturing campaign should have the following key elements:

1) Quality content aligned with buyer personas and the sales funnel.
2) Using a multi-channel approach to reach prospects.
3) Personalization to show that you understand and care about their needs Automation to ensure efficient and timely follow-up.
4) Targeted messaging based on prospect behavior.
5) Clear calls-to-action (CTAs) to encourage conversions.
Regular follow-ups to stay top-of-mind and build trust.
6) Continuous optimization based on data and analytics

DigiCrow’s services include implementing a structured lead nurturing strategy to keep prospects engaged and moving toward conversion.

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Why Your Business Needs Online Lead Generation Services

Don’t Let Your Hard-Earned Leads Go Cold

Over 70% of leads are lost to competitors because businesses take too long to follow up or don’t follow up at all (saleswhale). Without consistent and relevant follow-up, potential customers may lose interest and turn to competitors who are more proactive in their approach.

Online lead generation services prevent this by providing seamless path-to-purchase experiences and nurturing leads until they are ready to purchase.

Partner with a lead generation services company to experience the following benefits:

Shorten Sales Cycles

Marketing lead generation services allow you to identify high-potential leads and provide timely information to move them through the sales funnel faster. This reduces costs associated with prolonged sales processes.

Improve Lead Quality

Not all leads are created equal and not all fit your business well. Outsourced lead generation services filter out irrelevant or low-quality leads by tailoring content and marketing efforts to attract the right audience.

Collect Valuable Customer Data

When leads engage with your brand, they provide valuable data through form fills and website visits. Sales lead generation services collect and analyze these data to provide insights for future marketing efforts.

Save Time and Money

Outsourcing lead generation services eliminates the need for extra staff and training, saving your business time and money. Your sales and marketing team can focus on closing deals instead of worrying about lead generation tasks like data mining and list building.

Grow Your Following

Well-researched content and constant communication are a huge part of online lead generation services. They establish your brand as an authority, attract key industry players and build a band of loyal advocates – all crucial for business growth.

Automate Lead Management

Access the latest lead management tools and techniques without investing in expensive technology and training. Marketing lead generation services involve automated tools for lead nurturing, scoring and tracking for efficient lead management.

Why Us ?

Detailed Site Audit
Our certified SEO strategists leverage best-in-class tools and data-driven methodology to unveil hidden issues impacting your website’s performance.
Actionable Recommendations
We provide recommendations based on traffic volume opportunity and revenue potential to help you regain more high-value visitors.
In-House SEO Experts
Backed by a team of seasoned SEO professionals, we bring a wealth of experience and expertise to every project.
Proven Results
With thousands of successful website projects completed, we have repeatedly demonstrated our ability to achieve and exceed client expectations.
Partner with DigiCrow to elevate your brand’s digital presence and achieve sustainable growth.
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