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Get Maximum Returns on Your Advertising Investment

Google Ads is a powerful marketing platform, but it can also be a money pit with the wrong strategy. It is one of the most effective lead generation tools, generating an estimated $8 return in profits for every $1 a business spends.
Across all industries, the average conversion rate for Google search ads is 4.2%, with survey data showing that this can climb up to 6% for some sectors.

The Google Ads platform is user-friendly, and anyone can set up an ad campaign in minutes. However, better platform management leads to better returns on ad spend and a greater bottom line.

Need help setting up your Google Ads Manager?

Our Google Ads experts set up, monitor and optimize campaigns to send targeted leads to your website and other online properties. Drive advertising revenue while lowering acquisition costs with Thrive Internet Marketing Agency’s Google Ads management services.

From campaign setup to managing creatives, our certified Google Ads specialists help you reach the right audience and drive qualified leads to your website. Our Google Ads management agency gets real results while lowering your cost per lead and increasing ad conversions.
Maximize your advertising budget and leverage the platform to its full potential with Thrive’s Google Ads Management services.

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What You Need To Know About Google Ads Manager

To be successful in Google Ads management, you need to understand how the platform works and how to use it to your advantage.

What Are Google Ads?

Google Ads (formerly Google AdWords) is an advertising platform where businesses pay to display advertisements, product listings and video content online.

These ads appear on various Google platforms, such as search results pages, YouTube videos and partner websites, making it easier for prospects to find your business and your offerings.

Google Ads offers brands many ways to be seen:

Search Network: Ads appear on Google search results pages when users search for keywords related to your business.
Display Network: Ads are displayed on websites partnered with Google, giving you a wider reach.
Video Ads: Video ads appear on YouTube before or during a video.
Shopping Ads: These product listings appear in Google search results when users search for specific products.

What Are Google Ads?

The Google Ads platform works through a pay-per-click (PPC) system where businesses pay each time someone clicks on their ad.

However, unlike traditional pay-per-click advertising, Google Ads also considers ad relevance and quality to determine which ads are displayed and in what order.

Ads targeting specific keywords will appear on the search results page when someone searches for that keyword. The more relevant your ad is to the user’s search query, the higher it will rank on the page.

This means that businesses need to strategically choose their keywords and create high-quality ads to see success with Google Ads.

A Google Ads management agency like Thrive can help enterprises navigate the complexities of the platform and ensure ad campaigns are set up for success.

Advertising With Google Ad Manager

Google Ad Manager is a powerful ad management platform for large publishers with significant direct sales. It provides granular controls and supports multiple ad exchanges and networks, including third-party networks, third-party exchanges, AdSense and Ad Exchange.

Ad Manager is the ideal solution if you need:

• A centralized platform to monetize various types of inventory (websites, mobile apps, videos or games).
• Efficiently manage substantial ad revenue from direct deals with buyers.
• Utilize third-party networks to compete for advertising space.
• Access more detailed reports for in-depth insights.

How Google Ad Manager Works

With Ad Manager, you have the flexibility and control to create, manage and report on all your ad campaigns. Here’s a breakdown of the process:

• Define your ad units – the designated locations on your website or app to display ads.
• Generate a unique tag (a snippet of code) for each ad unit to be inserted into your webpage or app.
• The ad tag requests an ad from Ad Manager when a user visits the webpage or app.
• Create orders and line items to manage your transactions with advertisers or buyers of your ad inventory.
• Serve an ad for the request by targeting campaigns to the ad unit. At the time of the request, the Ad Manager selects the most suitable ad to serve.

What Data Can You Access on Google Ad Manager?

Google Ad Manager offers access to an extensive amount of data.

Users can generate reports to analyze performance over weeks, quarters, months or specific date ranges.

Additionally, reports can be sorted based on various dimensions such as Activity, Activity Group, Ad Location, Advertiser, Verticals, Agencies, Salespeople, Ad Sources and bid ranges.

Ready to boost your ad revenue? Digicrow’s AdWords management agency can optimize your ad campaigns, ensuring every ad dollar is well-invested in driving qualified leads to your website.

What Data Can You Access on Google Ad Manager?

The free version of Google Ads Manager (GAM) is already impressive, but Google also offers a paid version with additional features and benefits.

Here are the fundamental differences between the two and how your business can benefit from each:

Ad Manager for Small Businesses (FREE)

Google Ad Manager for small businesses is a free ad server ideal for starting enterprises or publishers lacking sufficient resources to invest in advertising.

Here are some key benefits:

• Access to Google’s AdSense network and additional third-party networks
• Optimized for mobile and video ads
• Line item management, forecasting and targeting capabilities
• Historical data
• Customized reporting
• Access to application programming interface (API) for ad trafficking and optimization

Ad Manager 360 (PAID)

Google Ad Manager 360 is a premium service that offers all the features of the standard version, with added capabilities for enhanced ad inventory management and revenue optimization.

Here are some key benefits:

• Direct support from Google
• Access to first-party audience segments
• Advanced video options (e.g., dynamic ad insertion and plodding)
• Ad units with five levels of hierarchy (only 2 for the free version)
• Advanced reporting capabilities, such as data protection reports, data transfer log files, conversion reporting and future sell-through.

Not sure which is right for your business? Let Thrive’s Google Ads agency guide you in selecting the best Google Ad Manager account for your unique needs. Get in touch today for a free consultation with our Adwords PPC management specialists.

What Data Can You Access on Google Ad Manager?

While all three platforms fall under the Google advertising umbrella, they serve different purposes and target different types of publishers.

Google AdSense enables small to medium-sized publishers to earn revenue by displaying ads on their websites.
Google AdMob is geared towards mobile app developers and monetization of in-app ad inventory. It allows developers to serve ads in their mobile applications and earn revenue through clicks or impressions.
Google Ad Manager allows brands to monetize their ad inventory across various platforms, including websites, mobile apps, videos and games. It provides more advanced features for larger publishers who have significant direct sales.

This chart from Google highlights the key differences between these three platforms:

All three platforms work in tandem to help businesses achieve their advertising goals and generate revenue through ad placements. No matter which platform(s) are right for your business needs, Thrive’s Google Ads services can help you manage your ad campaigns with ease.

Why Your Business Needs Google Ad Management

Craft and Manage Highly Engaging Ads That Drive Profits

Mismanaged online advertising can lead to a loss of trust and an audience fatigued by irrelevant or intrusive ads. Users may use ad blockers, depriving you of valuable opportunities to monetize your website traffic.

A Google Ads manager can help you avoid these pitfalls and maximize the return on your investment (ROI) in online advertising.

Here are some compelling reasons why your business needs AdWords PPC management services:

Granular Ad Targeting

Google Ads management services allow you to target specific audience subsets based on factors like operating systems, mobile carriers, network providers, languages and browsers. Custom targeting is also available for specific demographic, geographic and interest-based parameters.

Detailed Reporting Tools

Understanding key performance metrics such as click-through rates (CTR), cost-per-click (CPC) and cost-per-acquisition (CPA) is vital for optimizing campaigns. A Google Ads company can help you make strategic decisions based on different report types. You’ll get focused results with the right data at your fingertips.

Access to a Testing Environment

Leverage Google Ads management services to test new ad creatives, landing pages and other campaign elements without risking your campaign’s performance. This testing environment allows you to make strategic decisions for future campaigns based on data-driven insights from past experiments.

Budget Management

Manage your advertising budget effectively with a trusted Google Ads management agency. With access to advanced analytics tools, they can identify high-performing campaigns and allocate more resources while reducing spending on campaigns that fail to deliver the expected results.

Ad Placement Expertise

A Google AdWords management agency can help you achieve the best possible placement for your ads. Optimization techniques like dynamic allocation are effective for determining the right ad format and location based on factors like audience engagement, device type and website content.

Compliance With Advertising Policies

Google Ads has strict policies regarding ad content and placements. Failure to comply can result in your ads being disapproved or your account being suspended. Partnering with a Google AdWords management company reduces the risk of suspension and other hefty penalties.

We Help You Decide Which Approach Is Right for You

We Zero In on the Digital Marketing Services That Fit Your Business

Website Audit Services

Site audit is a critical part of SEO marketing strategies and other digital strategy services. Our digital strategy company performs an in-depth web audit to determine your business’s strengths, weaknesses, opportunities and threats (SWOT). This involves market gap analysis, website SEO analysis, site security audit, competitor website audit and penalty and recovery site audit. Our website audit experts also look into other aspects, including duplicate content, negative SEO practices and backlink profile. These website audit services are designed to identify issues and fixes that can significantly move the needle towards your desired business outcomes.

SEO Strategy

Build better customer relationships and establish your thought-leadership brand with Thrive’s complete SEO strategy and SEO audit services. Our SEO audit agency runs an extensive SEO site audit to determine the on-page and off-page SEO strategies you need to prioritize. We also measure and track your SEO and content strategy success. Using the SEO website audit results, our SEO audit experts formulate an SEO strategy that lays out how to increase your search volume, leads, traffic and conversions over time. Our SEO audit agency follows Google standards and SEO marketing strategy development best practices for greater searchability and visibility.

SEO Keyword Strategy

Connect your brand with your target audience and amplify your market reach with an effective SEO keyword strategy. Our SEO website audit and strategy experts leverage advanced SEO audit and keyword research tools to determine top-performing, brand-related keywords, categorize search phrases based on user intent and cut down your keyword list. We understand that keyword research impacts not only your SEO content strategy but also other aspects of your web optimization efforts. As such, we ensure our SEO keyword strategy is backed by research and credible SEO site audit results.

SEO Content Strategy

Thrive’s SEO website strategy team determines your target audience, their pain points and needs, subject matter expertise and reading preferences before outlining a content strategy SEO plan. Our SEO content strategy professionals also audit SEO site content and leverage data from your website SEO analysis to find unique content angles, provide suitable SEO and content strategy and develop a list of potential blog topics. From creating compelling content and scheduling blog posts to developing page authority and performing a content SEO audit, our SEO and content strategy agency can get the job done for you.

PPC Strategy

Whether you need support with your Google AdWords strategy, Facebook ads strategy or PPC audit, our pad search strategy agency is here for you. Over the years, we’ve assisted hundreds of businesses in structuring their PPC strategy, and our efforts to create an effective Google AdWords strategy resulted in increased brand awareness, leads and repeat sales. We’ve also had many clients who entrusted us with their monthly PPC audit, paid search strategy development and Facebook ads strategy implementation. Call us now and let us help you define your PPC strategy goals and budget, analyze the competition and create an AdWords strategy that supports immediate online sales.

SEM Strategy

Need help with your PPC audit and SEO marketing strategies? Our PPC and SEO audit agency develops an SEM strategy that fits your digital marketing budget and improves your marketing effectiveness. We provide SEO audit service, perform keyword research analysis, audit SEO and PPC campaign metrics and evaluate your existing SEM strategy. These practices allow us to create an integrated PPC and SEO marketing strategy that increases your brand recognition, narrows your audience targeting and delivers measurable growth. Schedule a consultation with an internet strategy consultant to learn more about our SEM strategy services.

Amazon Marketing Strategy

Build and implement a functional Amazon marketing strategy and dominate the Amazon marketplace. A Thrive internet strategy consultant creates your Amazon branding strategy and Amazon advertising strategy so you can focus on your core business. We develop an Amazon PPC strategy that taps into your target audience segments and caters to customer interest and behavior. Our Amazon advertising strategy firm also presents data-driven Amazon branding strategy recommendations to improve your storefront, optimize product pages and drive sales, regardless of seasonality.

Social Media Strategy Services

Leverage the right platforms and position your brand in front of a broader audience scope with Thrive’s business-to-business (B2B) and business-to-consumer (B2C) social media marketing business plan. Our social media strategy agency evaluates your existing social media marketing plan, performs competitor benchmarking, determines your buyer persona and identifies social media channels relevant to your brand. Our social media strategy planning experts also establish social media marketing strategy guidelines to ensure your cross-channel campaigns do not exceed your social media strategy budget.

Link Building Strategy

Does your current SEO link strategy boost your site authority and web traffic? At Thrive, we perform a comprehensive SEO website audit, determine white-hat link building strategies and audit SEO keyword research strategy to ensure our link building strategy recommendations adhere to Google standards and generate high-authority backlinks. We also analyze your competitors’ link building strategies to generate winning online marketing ideas that open greater revenue opportunities. Contact our SEO link strategy agency and let’s discuss your link building strategy options.

Reputation Management Strategy

Tried several reputation management strategies but still stuck with a negative brand image? Rebuild your business confidence and regain consumer trust with reputation management strategies that repair and protect your branding. Our reputation management strategy company sets your goals, defines boundaries and limitations, tracks brand mentions across online channels and evaluates your existing digital presence to establish company-wide guidelines on dealing with your online reputation. We also leverage our reputation management software to streamline the implementation and monitoring of your reputation management strategies.

eCommerce Marketing Plan

Take advantage of our eCommerce marketing strategy services and gain access to a wide range of eCommerce strategy solutions, including Shopify marketing strategy, Walmart Marketplace strategy, Target Plus Marketplace strategy and Amazon PPC strategy. As your dedicated eCommerce strategy team, we conduct an initial SEO site audit, review your product pages and determine market expansion and sales growth opportunities. Our eCommerce marketing strategy experts also explore other options, such as email marketing strategy, paid search strategy and social media content strategy to promote your products and reach new customers.

Franchise Marketing Strategy

Need a unified enterprise SEO strategy and franchise marketing plan for your multiple-location business? Our enterprise marketing strategy agency determines your brand identity and creates franchise marketing strategy guidelines to ensure brand consistency across your service locations. To create an effective corporate marketing plan that boosts audience engagement, we also leverage SEO audit services, source location-specific keywords and provide blog topic recommendations. Whether you need help with enterprise marketing strategy development or enterprise SEO strategy implementation, our digital strategy agency has got you covered.

Why Choose Digicrow for Your Digital Marketing Business Plan

Leverage Our Industry Expertise and Knowledge

At DigiCrow, we are committed to delivering top-tier digital marketing solutions tailored to your business needs. As the leading digital marketing company in Ranchi, we focus on providing a comprehensive range of services, including SEO, social media management, web design, and PPC marketing.

Why Us ?

Expertise & Experience
With over 10 years of industry experience, our team leverages proven strategies to help you achieve measurable results.
Customized Solutions
We craft personalized strategies to match your unique goals and business requirements.
Results-Driven Approach
Our focus on ROI ensures that your marketing budget is utilized effectively for maximum impact.
Transparency & Trust
We prioritize honesty, clear communication, and data-driven insights, ensuring you’re always informed and confident in our approach.
Partner with DigiCrow to elevate your brand’s digital presence and achieve sustainable growth.

What Data Can You Access on Google Ad Manager?

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