Local SEO (Search Engine Optimization) refers to the process of optimizing a business’s online presence to attract more local customers or clients. The goal of local SEO is to improve a business’s visibility in local search results on search engines like Google, Bing, and Yahoo, especially for searches with local intent.

Local SEO strategies typically involve optimizing various aspects of a business’s online presence, including its website, Google My Business profile, online directories, and social media profiles, to make it more prominent in local search results. This may include:
1. Google My Business Optimization
2. Local Keyword Optimization
3. NAP Consistency
4. Local Citations
5. Online Reviews and Ratings
6. Mobile Optimization