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Amazon Posts is a promising image-based Amazon social media platform that was launched in late 2019. Thrive Internet Marketing Agency, an Amazon advertising agency, can help you hop on the trend early and get results. Show up on your competitors’ listings for free, feature your products through stellar lifestyle content and boost your sales with an expert Amazon Posts strategy.

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What Are Amazon Posts?

Impress Your Customers With Stunning and Unique Lifestyle Content

Amazon Posts is an Amazon social media initiative designed to drive brand and product discovery. As an Amazon Advertising solution, Posts allow you to showcase your products through curated lifestyle content.

Amazon shows your Posts to a relevant audience, and your shoppers can proceed to purchase the associated Amazon product from your listing.

Amazon Advertising Posts is currently in beta. It’s free and available to sellers and vendors enrolled in Amazon Brand Registry in the U.S.

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Amazon Post Elements

An Amazon Post is similar to a typical social media post. It contains your brand logo, name, image and caption, but it’s the buying feature that makes Amazon Posts different: Shoppers who find value in your Posts and your feed can hit a “Follow” button to receive your Post updates and have an option to purchase the product in the Post.

A. Profile banner: Displays your brand name and logo
B. Custom image: Uploaded images that help showcase your products
C. “Show product” icon: Displays an associated product listing preview
D. Caption text: Customized Post captions to communicate your message
E. Category tags: Relevant product categories automatically tagged by Amazon

Where To Find Amazon Posts

Shoppers can see Posts mainly on product detail pages on the mobile app or mobile web browser. The Posts section is labeled “Related Posts.” Shoppers can click through to the image to see a feed of related posts, click the category tags to proceed to the category feed or click the seller logo or name to open the seller’s brand feed.

1. Product Detail Page: A carousel of Posts labeled “Related Posts” found towards the bottom of the page, above the “Customer Questions” section.
2. Related Posts Feed: A vertical feed shown after clicking an image on the related Amazon product feed or “Related Posts.”
3. Category Feed: A vertical feed shown after clicking one of the category tags.
4. Brand Feed: A vertical feed shown after clicking on the profile banner.

Expert tip: Shoppers predominantly see posts on mobile, but there is one way to access Posts on desktop. Sellers are given a unique and case-sensitive URL or link to their brand feed following the format:
amazon.com/posts/brand/YourBrandName.

 You can use this unique URL in your promotions to direct your other social media audience to your shoppable brand feed. For example, you can include your brand feed URL in a Facebook or Instagram post to encourage your followers to browse your instantly shoppable feed on Amazon. You can also use this link in your SMS or email marketing campaigns.

Why Use Amazon Posts?

Leverage a New Way To Engage Your Online Audience

Posts provide an ideal Amazon social media experience for both shoppers and sellers through engaging content and an easy way to shop. This Amazon social media marketing solution gives all brands an excellent opportunity to grow their reach. Take advantage of Amazon’s new – and free – way to reach more shoppers and engage your online audience.

Boost Product Discovery and Sales

Amazon Posts gives shoppers a new way to find your Amazon product listing and discover your brand. You leverage an additional customer touchpoint on the Amazon app, mobile browser and desktop through a direct link to your brand feed. By being more present on Amazon, you improve your brand awareness and grow your revenue potential.

Show Up on Competitor Listings for Free

Brands usually pay to appear on competitor product detail pages. But on Posts, it’s free and automated by Amazon. Creating stunning Posts sets you apart from your competitors. It’s free for now, so you have nothing to lose. Our Amazon advertising agency can help you determine the best use of your time and resources for Amazon Posts.

Showcase Your Products Creatively

With Posts, you aren’t limited to the Amazon product listing rules for using product-only images on a white background. You can write captions that relate to your audience, subject to Amazon Post guidelines. Take your followers on a visual journey through lifestyle images that serve as social proof. It’s a chance to let your brand personality shine with next-level Amazon content.

Build Your Community on Amazon

Posts personify your brand and your followers become your online community. The standards for online content and engagement are at an all-time high. Break away from the transactional nature of eCommerce and build a relationship with your Amazon audience. Our Amazon agency specializes in full-funnel marketing to tell your brand story and reach your ideal customer.

What’s Included With DigiCrow’s Amazon Posts Management

Supercharge Your Results and Build an Active Online Community

Amazon Posts Profile Creation and Set Up

To create Amazon Posts, you need to sign in using your advertising console or Seller Central credentials. Our Amazon advertising agency covers the prerequisites you need to get started, such as having the right type of Amazon account, Amazon Brand Registry and having an Amazon Store. We address all barriers to creating your Posts profile.

Amazon Advertising Posts Strategy

Amazon decides where your Posts will show up according to relevance and engagement. Our Amazon agency develops a customized plan to maximize your Post reach, boost engagements and grow your followers. We curate your brand feed and schedule your Posts because the more engagements you have, the more Amazon will show your Posts.

Stellar Product and Lifestyle Content

Posts let you feature your products in a new way and showcase the different ways to use them. We create exceptional lifestyle content to make your brand relatable and influence shoppers to purchase. We also ensure your customers are met with high-quality and well-optimized product images on your product listings.

Amazon Post Optimization

Products are associated with your Posts through Amazon Standard Identification Numbers (ASINs). Our Amazon Posts management services ensure the right ASIN and product listing is added to every Post to optimize for conversions. We optimize your product details, pricing and star rating using proven Amazon product listing optimization techniques.

Amazon Post Creative Submission

We follow best practices when submitting your Amazon Posts for approval and settle cases of rejected creatives. By formatting all your Amazon Posts, we can maximize functionality and optimize visual elements. We ensure each image aligns with Amazon Posts creative acceptance policies for color format, display aspect ratio, file format, maximum file size and resolution.

Amazon Post Copywriting

We create and manage all of your Amazon Post captions, customizing them to match your brand voice and highlight the features that distinguish you from competitors. We also help you communicate a clear call-to-action to urge browsers into buyers. There are highly specific restrictions on caption text that sellers wouldn’t suspect, so our Amazon marketing agency gets creative while adhering to Amazon’s guidelines.

Amazon Posts Analytics

Amazon Posts provides data and a downloadable report on viewable impressions (views), engagement (clicks) and engagement rates, revealing how many shoppers clicked on your Post compared to how many saw it. We leverage your performance data to determine the best times to publish Amazon Posts for maximum return on investment. We analyze how well your Posts perform and what appeals to your followers and optimize your Posts based on data-driven marketing decisions.

Quality Assurance

We maintain a robust quality assurance process for all your Amazon content, strictly monitoring the publishing, product load time and proper displaying of your Post. We ensure every Post captures your follower’s attention and distinguishes you from your competition. You’ll never post any prohibited products or content because we maintain all Amazon Post compliance.

Why Us ?

Expertise & Experience
With over 10 years of industry experience, our team leverages proven strategies to help you achieve measurable results.
Customized Solutions
We craft personalized strategies to match your unique goals and business requirements.
Results-Driven Approach
Our focus on ROI ensures that your marketing budget is utilized effectively for maximum impact.
Transparency & Trust
We prioritize honesty, clear communication, and data-driven insights, ensuring you’re always informed and confident in our approach.
Partner with DigiCrow to elevate your brand’s digital presence and achieve sustainable growth.
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