DigiCrow
search

Amazon DSP (demand-side platform) enables advertisers to buy digital display advertising space on and off Amazon. Thrive Internet Marketing Agency, an Amazon advertising agency, can manage your DSP advertising and maximize your results. Reach your target audience more effectively with the Amazon demand side platform and leverage first- and third-party shopper data exclusively through DSP advertising.

Bitrix 24 CRM Partner
Microsoft Partner

What Is Amazon DSP?

Improve Your Reach With Exclusive Shopper Data

Amazon demand side platform is an Amazon Advertising product that enables automated and programmatic buying of display, video and audio ads. Amazon DSP advertising placements extend beyond Amazon.com and into its subsidiaries, such as IMDb and Prime Video.

Get a firm grasp of 1. what is Amazon DSP and 2. what is a demand side platform by understanding more about display advertising:

• Display Advertising
Display advertising is a means to promote brands through digital ads – typically in the form of text, images, video and audio – on platforms where online ad space (called inventory) is available. Examples of Amazon display ads include Amazon banner ads and Amazon product display ads.

Screenshot 2024-11-19 112145

An advertiser can buy space on a website with available inventory (called a publisher), and this relationship is amplified and automated through demand side platform companies (DSP platforms) offering DSP advertising.

• What Is a Demand Side Platform?
Demand side platform companies saw the opportunity to bring the buying and selling of ad inventory online. A DSP uses technology to create a network of ad inventory across multiple platforms.

Specifically, a DSP Amazon advertiser would use the Amazon demand side platform to purchase and manage their Amazon DSP ads from multiple publishers on a single demand side platform interface. Most display advertising today is done programmatically through DSP platforms.

• What Is Amazon DSP?
Amazon DSP is a demand side platform and display advertising Amazon solution owned and operated by Amazon. The Amazon demand side platform enables programmatic buying of ad inventory on Amazon.com and its subsidiaries. Demand side platform advertising is ideal for businesses who want to promote their products and services on a large scale.

Amazon DSP advertising is available through self-service or managed options, but using a demand side platform requires a significant amount of experience in advertising on Amazon. An Amazon marketing agency can extend beyond your Amazon Advertising DSP and maximize the entire Amazon Advertising platform.

Amazon DSP typically requires a minimum campaign budget of $35,000 and a three-month commitment. Having your account managed by an Amazon advertising agency like Thrive helps you take full advantage of Amazon DSP and make the most of every dollar invested – we optimize your campaigns and make data-driven decisions that use your budget wisely. With Thrive, you benefit from customized demand side platform and product display ads Amazon strategies, fine-tuned DSP ads and the ability to integrate other Amazon display advertising solutions.

Why Use Amazon DSP Advertising?

Leverage a New Way To Engage Your Online Audience

Advertising on Amazon is a proven way to get more product views, but the demand-side platform takes it to the next level. You gain access to data and placements not ordinarily available on the Amazon Advertising platform. Demand side platform advertising is ideal for advertisers interested in large-scale campaigns to drive brand awareness and sales for your business.

Exclusive Amazon Ad Platform Audiences

As a top eCommerce platform, Amazon has a wealth of first-party shopper data and third-party data from its valuable partners. But this is not readily available to anyone advertising on Amazon. The Amazon DSP demand side platform exclusively harnesses this data to allow more fine-tuned prospect targeting options such as audience behavior, related products and interest-based targeting.

More Ways of Advertising on Amazon

An excellent example of what the demand-side platform can do is allow you to target Amazon Prime Video subscribers. You can create DSP ads based on what your target audience is watching on Prime Video and align with your potential customer’s interests. Amazon and its subsidiaries collectively capture a large online audience and offer a wide range of services far beyond the eCommerce space.

DSP Amazon Lookalike Audiences

Amazon Advertising DSP allows you to create lookalike audiences using your existing customer data. The Amazon ad platform analyzes your customer data and matches it to Amazon display advertising data to create your lookalike audience. This helps you get started on the DSP demand side platform more quickly and take advantage of the audience insights you already have.

In-Depth Amazon DSP Ads Insights

The level of display advertising Amazon data collected from your DSP ads is unparalleled. Amazon DSP reporting includes retail insights that let you compare activity before, during and after your demand side platform advertising campaigns. Because you have access to exclusive Amazon ad platform data, you can expect in-depth insights on how customers discover, research and purchase your products.

What’s Included With DigiCrow’s Amazon DSP Advertising Management

Supercharge Results With High-Quality and Unique Ad Campaigns

Amazon DSP Advertising Strategy

Every successful campaign starts with a detailed strategy. Our years of experience in Amazon marketing services enable us to drive meaningful results through a highly targeted display advertising Amazon strategy. We take time to understand your Amazon display advertising goals and create a customized plan that gets you there.

Demand Side Platform Management

While Amazon DSP automates the purchase of ad inventory, it can’t run entirely on its own. A successful large-scale brand campaign involves a bidding process, price setting, audience targeting and selecting the right placements. We manage your Amazon advertising platform to ensure you get the most out of your advertising DSP platform.

High-Quality Amazon DSP Ads

Your Amazon DSP strategy will bring your ads to the right audience, but it’s the creatives that capture their attention. Most Amazon product display ads and Amazon banner ads use templates, but we can create custom creatives to make your Amazon display ads stand out. We ensure your DSP ads comply with Amazon’s strict creative acceptance policies and revise when necessary.

DSP Amazon Audience Analysis

The caliber of shopper data on Amazon is incomparable to other DSP platforms. While other demand side platform companies have insights into what buyers are interested in, Amazon has data on what buyers are buying. Our Amazon advertising agency analyzes your audience insights to reach your ideal customers better. We create retargeting campaigns and continuously fine-tune your audience for the best results.

Amazon Display Advertising Expertise

Prior to DSP advertising, display ads were already available and charged per click. The best answer to what is a demand side platform is that it’s an option for the user to buy display advertising at scale, where advertisers pay per 1,000 impressions instead of clicks. We help you plan and allocate your advertising budget according to the optimal product display ads Amazon strategy for you through our display advertising expertise. We offer integrated Amazon marketing services to complement your large-scale advertising campaigns.

Continuous DSP Amazon Optimization

At DigiCrow, we believe all business decisions should be data-driven. We monitor your Amazon DSP campaign analytics to find the strategies that work and where we can optimize further. We invest in your most profitable campaigns and reallocate more of your ad budget. Our experts assess your target audience and remove overlaps that waste resources. Through product display ads Amazon optimization, we make every penny of your advertising budget count.

Why Us ?

Expertise & Experience
With over 10 years of industry experience, our team leverages proven strategies to help you achieve measurable results.
Customized Solutions
We craft personalized strategies to match your unique goals and business requirements.
Results-Driven Approach
Our focus on ROI ensures that your marketing budget is utilized effectively for maximum impact.
Transparency & Trust
We prioritize honesty, clear communication, and data-driven insights, ensuring you’re always informed and confident in our approach.
Partner with DigiCrow to elevate your brand’s digital presence and achieve sustainable growth.
Prev
Next
Drag
Map

Get in touch