7 Lessons To Learn From the Success of Movie STREE2: Stree 2, the highly anticipated sequel of the hit Bollywood film Stree, created quite a buzz in the whole nation through its comedy horror storyline. Apart from its story, this movie clearly set an example in the world of digital marketing through its way of presentation and clever marketing strategies, which played a huge role in the movie’s success. From choosing cast, music composers, singers, and all to promoting each and every special part of the movie, Director Amar Kaushik has done a very excellent job. Adding Bhojpuri spice to the banger “Aayi Nai” was quite a big surprise to the audience. This genZ would have never expected the sweet n sour combo of Hindi and Bhojpuri. There are many factors that made the film successful, and digital marketers can pick up some important tips from how “Stree 2” made such a huge impact. Let’s dive into these key takeaways:

1. Content Is King

A strong content like Stree 2, did not exaggerate anything but contain realism in its whole story. This realism connected deeply with the audience and engaged them in the movie from start to end. The suspense created about Shraddha Kapoor in the first part “Stree” was very wittily revealed in climax of the sequel. The same goes with digital marketers, making their content more suspenseful, creates curiosity among target audience to know more about the whole thing. They’ll automatically chase the whole story until they get to the end point. Marketing contents must be powerful and eye catchy yet, they should also contain a touch of realism, which makes the story easier to connect and understand at the basic level, for the audience.

2. Understand Your Audience

This is the most basic thing to know first that, what your audience wants to see and what type of content is your audience interested in. Stree 2 did thorough research on its audience’s interests and expectations and made a hit release breaking box office records. This amount of understanding is a must in the field of digital marketing too. We all are living in a digitalized world where everyone has their own digital preferences, this creates opportunities as well as challenges for digital marketers to build flexible marketing strategies and content that truly connect with their target audience. This automatically brings up the need of understanding the target audience.

3. Social Media Is Crucial

A global platform like social media have now become a multipurpose platform. Stree 2 made a complete use of social media to promote its film globally. This film also maintained its theme like female actors wearing red costumes during every promotional event, and all actors using their own social media accounts for promoting their film, created a hype among youth. This new marketing strategy can be taken as an example in digital marketing, as digital marketers can also make a new approach to its target audience through social media by creating company’s account on social media platforms and continuously promoting its work through posts, reels, videos, stories and other different features available on different social platforms respectively.

4. Emotional Storytelling

The story connects with the audience on an emotional level by creating a new character of “Sarkata”, which showed the evil part of the Indian society, kidnapping every open minded and modern girl of the village and controlling every male brain to impose restrictions on females of the village. This part of the movie triggered every female out there, a very clever move to attract audience’s attention. A very humorous yet interesting idea to be used by digital marketers, as they can also try to connect with their audience on an emotional level, by knowing their preferences, expectations, and demands from this specific field. They can also approach their target audience by trying to connect with them on a social cause which attracts the attention of mass.

5. Data Driven Marketing

The marketing team of Stree 2 did a wonderful job by keeping an eye on user data and also tracked how well their strategies were working. They broadened their work boundaries by making flexible strategies that could change according to the situation which created very less chances of any disaster happening. This is the new marketing strategy on which digital marketers should work on, making the strategy more flexible yet strong so that slight changes can be done according to the situation eliminating the risk of loss and continuously tracking down the results of their strategies will automatically enhance company’s image and trustworthiness among its audience.

6. Collaboration With Brands

Stree 2 collaborated with many famous brands like:

• Amazon Prime Video – This Ott platform offered exclusive contents and promotional deals, which helped reach a broad audience and provided fans with an additional way to engage with the film.
• Coca Cola – Coca-Cola collaborated with Stree 2 for a co-branded promotional campaign. This partnership involved special edition Coca-Cola products and in-store promotions, leveraging Coca-Cola’s extensive retail presence to drive awareness and create buzz around the film.
• Snapdeal – Snapdeal, an Indian e-commerce platform, was involved in promotions that included exclusive merchandise and movie-related products. The collaboration provided fans with opportunities to purchase themed items and participate in contests related to the film.
• HDFC Bank – HDFC Bank ran a promotional campaign in association with Stree 2, which included special offers and discounts for cardholders. This partnership helped in reaching a diverse audience and integrating the film’s promotion into everyday consumer experiences.
• Zomato – Zomato, a popular food delivery service, engaged in creative promotions related to Stree 2. The campaign featured themed food items and special offers at partner restaurants, aligning with the film’s theme and creating an interactive experience for fans. These are just new and creative ideas to build brand’s image and trustworthiness among the audience using other brands which, digital marketers can apply on their field, a new technique of reaching audience through different mediums digitally, making full use of each platform and brand respectively.

7. Influencer Partnership

For the promotion of Stree 2, a range of influencers were engaged to amplify the film’s reach and create buzz across various social media platforms. Some famous influencers who collaborated with Stree 2 were Bhuvan Bam, Prajakta Koli, Dolly Singh, Kusha Kapila and many more. A new and very thoughtful idea by the marketing team of Stree 2 setting an example of creativity in the world of digital marketing. This new idea creates new opportunities for digital marketers to expand their boundaries and reach their audience through different sources.

Altogether, marketing team of Stree 2 played huge role behind the massive success of the movie. The digital marketing campaign for Stree 2 successfully harnessed the power of online platforms to build anticipation, engage audiences, and drive box office success. Through a strategic mix of social media engagement, influencer partnerships, and targeted content marketing, marketing team was able to create buzz among the audience. The team showed the true meaning of digital world through its work. A new part of digital world being fully used by this team also showed the digital marketers that how many new opportunities have already been created in this field just to reach their target audience.